Burberry to use iPhone 5s for runway show

Apple announced that Burberry will use the iPhone 5s to capture photos and video for its spring/summer runway show in London. The event is notable, because it’s a rarity for Apple to give anyone public access to its hardware before release.

Burberry’s show takes place on Monday, Sept. 16, before the Sept.

20 release of the 5s. The show will be streamed live on Burberry.com.