Business 2.0: iPod: Digital Music’s Windows Desktop

Jimmy Guterman has written an article suggesting that Apple sell customized, high priced iPods containing music from a recording artist already on it.

“Last year, Apple marketed a “limited-edition Beck version” of its iPod with no actual Beck music on it, just a little engraving of Beck’s name on the back of the device. Imagine how much more successful and buzzworthy (a crucial concept for Apple) it would have been if that iPod came with everything the guy ever recorded (capturing casual fans) and a generous helping of unreleased material (pulling in hard-core fanatics)—which still leaves room for hundreds of CDs’ worth of music.”
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