BusinessWeek: A maxiPrice for Apple’s miniPod

Updated
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“Macheads witnessed a Cube moment the other day at MacWorld San Francisco when Jobs trotted out the new iPod mini as a highlight of his much anticipated keynote speech. It’s an iPod that comes in many bright, funky colors. The miniPod, as it’s already being called, has far less capacity than the previous versions, but it costs about the same (only $50 less the previous lowest-price model). And it weighs just three ounces less than the heftier iPods. […]

Even Jobs’s Jedi-esque powers of reality dispersion can’t alter the unfavorable math behind Apple’s new offering. Here are the hard numbers. The new miniPod will cost $249. That’s about $100 more than the rumor sites had posited. It will offer 4 gigabytes of capacity on its hard drive. By comparison, the entry-level iPod now costs $299 and has 15 gigabytes of disk space. The miniPod’s cost per gigabyte is $62.50. In the entry-level iPod, it’s about $20.”

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.