BusinessWeek: Everybody Wants A Piece Of The iPod

“The risk is that Apple could end up where it has so often before—with only a high-end niche of a market it pioneered. To keep that from happening again, it’s betting Windows users will be drawn to Apple’s trademark elegance and ease of use. Moreover, the emerging MP3 player business will remain highly fragmented, much like the early days of the PC market, when Apple prospered with an 11% share. In the short term, at least, the launch of the Windows Music Store is expected to galvanize iPod sales.”

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