BusinessWeek online has posted an interview with Apple CEO Steve Jobs. “Apple’s visionary-in-chief looks at tech’s condition today and says: “I see a recovery in innovation coming out of this downturn”
A: The iPod is not a new category. Music is not new. It’s not a speculative market. It’s a very, very large market. It’s been around for thousands of years and will be around as long as humans exist. So it’s not like saying we’re going to go build an information appliance or some technical curio and hope the market exists. We’re taking a giant market and bringing it into the Digital Age. That requires hardware, software, and the ease-of-use talent that Apple has.