CBS revives namesake music label, strikes iTunes deal

CBS Corp. today announced that it will revive its CBS Records music label. In unveiling the new entity, CBS said it will make songs, music videos and other content from CBS Records available for purchase and download at the iTunes Store. “The new CBS Records aims to tap unsigned musicians who write and perform their own songs that will be used and promoted on prime-time TV shows,” reports Reuters. “The strategy helps CBS reduce licensing fees for using music from other labels on its shows. Owning the music also makes negotiating Internet video deals for CBS shows less complicated and more profitable.”  In addition to the iTunes Store, the music will be offered through CBSRecords.com.

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