The Boston Herald reports that Apple’s iTunes Music Store now has over 150 celebrity playlists, and that more and more stars are offering up their favorite songs every week.
“Celebrities usually approach iTunes, wanting to participate,” said Alex Luke, Apple’s director of music programming and label relations. “We work with them to schedule the playlists when it makes sense for everyone as their movie premieres or as their new album is released.’‘
Luke said Apple does not provide free products or music downloads to the celebrities. “No, everyone loves music and participates simply to share their favorites,” he said. “We’ve seen that everyone, celebrities included, love to play the role of DJ.”