CEO Cook emphasizing iPhone sales in Apple stores

Apple CEO Tim Cook recently spoke to Apple Retail Store Leaders about selling more iPhones in Apple Retail Stores, according to a report. During a summit that lasted for about three hours, Cook mentioned that Macs and iPads have sold well in Apple’s stores, but 80 percent of iPhones are purchased from other outlets. Apple will reportedly create new incentives to sell more iPhones in its own stores — the iPhone is now included in Apple’s Back to School promotion, and an earlier report noted Apple will start an in-store trade-in program for used iPhones. Sources said that program will be heavily promoted within stores. It’s also notable that one source said to expect “an army of new products this fall.” [via 9to5Mac]

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