Apple CEO Tim Cook recently spoke to Apple Retail Store Leaders about selling more iPhones in Apple Retail Stores, according to a report. During a summit that lasted for about three hours, Cook mentioned that Macs and iPads have sold well in Apple’s stores, but 80 percent of iPhones are purchased from other outlets. Apple will reportedly create new incentives to sell more iPhones in its own stores — the iPhone is now included in Apple’s Back to School promotion, and an earlier report noted Apple will start an in-store trade-in program for used iPhones. Sources said that program will be heavily promoted within stores. It’s also notable that one source said to expect “an army of new products this fall.” [via 9to5Mac]
CEO Cook emphasizing iPhone sales in Apple stores
By Phil Dzikiy
Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.