According to a January survey of consumer PC purchasing trends conducted by ChangeWave, pre-announcement demand for an Apple tablet is “strong.” 18% of respondents showed interest in the device, with 4% saying they were very likely to purchase an Apple tablet when it becomes available, and another 14% saying they were at least somewhat likely. In terms of pricing, three-quarters of interested consumers said they were willing to pay $500 or more for the device, while 37% said they would pay more than $700. Coincidentally, the 4%/14% ratio is the same as the percentages of consumers who said they would be very or somewhat likely to purchase a new Intel-based Mac following Apple’s announcement that it would be switching to Intel chips for its laptop and desktop computers. The survey was conducted in January 2010 among 3,314 consumers.
ChangeWave: Consumer interest in Apple tablet ‘strong’
Charles Starrett
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.