ChangeWave: e-Reader buyers prefer iPad over Kindle

According to data from the latest ChangeWave survey, respondents looking to purchase an e-Reader in the next 90 days are more likely to buy an iPad than an Amazon Kindle. Specifically, 40% of those respondents said they would purchase an iPad, compared to 28% for the Amazon Kindle, 6% for the Barnes & Noble Nook, and only 1% who said they planned to purchase a Sony Reader. Among current e-Reader owners, 27% said they would have purchased an iPad instead of their current e-Reader had it been available at the time, compared to 45% who would have still purchased their current e-Reader, and 30% of respondents who didn’t know. The survey also asked likely iPad buyers about the timing of their purchase. 6% said they expected to purchase an iPad within a week of its release, 10% said they would likely purchase one 2-4 weeks after its release, 20% said they would likely buy an iPad 2-3 months after its release, and 23% said they thought they would purchase one 4-6 months after its release. Another 19% said they expected to purchase an iPad 7-12 months after its release, while only 8% said they expected to wait for more than a year before purchasing an iPad. ChangeWave’s survey consisted of 3,171 consumers, and was conducted from Feb 1-10, 2010.

Latest News