AT&T will rebrand its Cingular service with the AT&T name starting Monday. AT&T took full control of Cingular, the exclusive carrier of Apple’s iPhone, with its $85.8 billion purchase of BellSouth last month.

“The new name is a step back in time for Cingular, which bought the old AT&T Wireless in 2004 and eventually dropped the AT&T name altogether,” reports the Wall Street Journal. “AT&T executives hope a sole brand will signal to consumers that the company is a one-stop shop for myriad services including wireless, TV and land-line phone. But the coming months may be confusing for some Cingular customers who not long ago were absorbed from the old AT&T Wireless.”

Ads, customer bills and other items will have both Cingular and AT&T logos at the beginning of the transition, with the AT&T name to takeover solely months from now.

LC Angell

LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.