Clause could restrict third-party app store promotion

A new clause in Apple’s App Review Guidelines could make it tough for third-party services and affiliate programs to promote apps within the App Store. As noted in mid-September on Twisted Logic’s blog, and more recently further examined by PocketGamer.biz, clause 2.25 in the new App Store Review Guidelines reads, “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.” The new clause may be an indication that Apple is putting itself in a position to reject any apps that promote apps from other developers, although it may only be intended to target pure app promotion services such as FreeAppADay, AppoDay and AppGratis. [via 9to5Mac]