ComputerWorld reports that cleaning products company Clorox has eliminated company-issued BlackBerries in favour of other smartphone devices.
Employees were offered a choice between the iPhone or an Android or Windows Phone 7 device and out of 2,000 smartphones handed out by the company, over 92% of employees chose the iPhone.
Clorox CIO Ralph Loura indicated the move was made due to low employee satisfaction with the company’s legacy IT environment, stating “the workforce in their 20s and 30s isn’t going to accept black corporate PCs with black corporate mobile phones and not be allowed to run Facebook or Angry Bird apps.” Loura went on to note that the company “live[s] in the public cloud for mail and messaging” and therefore does not have the same security concerns as many other firms.