CNBC: Nike+iPod Sports Kit ‘could change the running world’

During CNBC’s “On The Money” this evening, sports reporter Darren Rovell provided the first look at the new Nike+iPod Sports Kit, saying he was “very impressed with it” and that it “could change the running world.” Following a first-hand test of the kit, Rovell proclaimed that it could “kill treadmills and membership at gyms” and “really change the way people run and how people think about running.” According to Rovell, the iPod nano was chosen for Nike+iPod support because the majority of nano owners use it to work out, with Apple’s Greg Joswiak noting that the nano is the most popular iPod model. A Nike exec added that the kit will work with 4 million shoes by the end of the year. Also during the CNBC segment, it was revealed that Apple and Nike plan to spend “no money” on advertising the kit and will “rely solely on buzz.” Besides launches at Nike and Apple Stores tomorrow, the only additional marketing planned for the device is its use by Tour de France winner Lance Armstrong in his preparation for the upcoming New York City Marathon.

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