Coca-Cola has teamed up with Apple to give away 2 billion songs as part of a large promotional campaign in Europe. Spanning 17 European countries and running from May until the end of August, the promotion will also offer chances to win free iPods and attend some of the 100-plus Coke and iTunes sponsored summer concerts across Europe. Free song downloads and other prizes can be won inside specially marked bottles of Coca-Cola, Diet Coke and Coke Zero. Coke said the promotion will be launched at the Cannes Film Festival with a special live performance from Faithless, who have recorded an exclusive track for Coke and iTunes.
Coke to give away 2 billion iTunes downloads in Europe