comScore: iTunes revenue surges 84% in 2006

comScore Networks today reported that revenue from Apple’s iTunes Store rose by 84% during the first three quarters of 2006 versus the same period a year ago. “As Mark Twain might have said, the rumors of iTunes’ death have been greatly exaggerated,” said Gian Fulgoni, chairman of comScore. “In contrast to a recent research report indicating that iTunes sales have declined by 65 percent, comScore data show that iTunes sales actually grew 84 percent during the first three quarters of 2006 versus year ago.” The research firm also said that there was a 67% increase in the number of iTunes transactions and a 10% increase in the dollars spent per transaction in the same time period. Further, comScore analysis showed that the number of iTunes customers also increased. The iTunes Store attracted 20.8 million unique visitors in November 2006, up 85 percent from November 2005