According to the latest data from comScore, the iPad accounted for 97.2 percent of all tablet traffic in the U.S. in August 2011. The research firm also found that iPads have also started to account for a higher share of Internet traffic than iPhones, representing 46.8 percent of all iOS device traffic, compared to 42.6 percent for the iPhone. Despite Android’s larger share of the smartphone market, iOS had the highest market share of connected devices and smartphones in use with 43.1 percent, compared to Android’s 34.1 percent, a difference largely attributed to the iPad’s dominance in the tablet market. iOS as a platform also accounted for the largest share of Internet traffic among such devices, representing 58.5 percent of all non-computer traffic in the U.S., compared to a 31.9 percent share for Android.
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