Internet metrics firm comScore has released its first data on iPhone use in the U.K. Based on a three-month average ending in January, iPhone users lead traditional smartphone users in all measured online activity, with 93 percent of iPhone users accessing mobile media in January.
Nearly 80% of iPhone users accessed news or information via the Safari browser, compared to 48% of smartphone users, and 75.4% accessed e-mail, compared to just 35.4% of smartphone users. 65.6% listened to mobile music, while 55.6% accessed news or info via a downloaded application, compared to percentages of 40.5 and 22.1, respectively, for traditional smartphone users.
54.8 percent accessed a social networking site, 55.5% accessed weather information, and 55.1% used web search, with 29.6%, 26.1%, and 31.9% of smartphone users accessing the same services, respectively.
“The iPhone is indeed an early adopter phenomenon in the United Kingdom,” said comScore analyst Alistair Hill.
