Condé Nast is pulling back on its goal to deliver iPad versions of all of its magazines, according to an AdAge report. Citing anonymous company employees, the report claims that the change in strategy is due to lower sale volumes than are optimal for attracting advertisers. The report states that the company is still committed to the iPad as a platform, and has another undisclosed iPad edition of one of its magazines arriving in May.
“It’s a shift,” one Condé publisher said. “The official stance was we’re going to get all our magazines on the iPad because this is going to be such an important stream. The new change is maybe we can slow it down.
In my opinion it makes Condé look smart because we have the ambition, but we’re not rushing. They’re not all doing all that well, so why rush to get them all on there?” The company was one of the earliest supporters of the iPad, announcing prior to the iPad’s launch its intentions to bring out iPad editions of Wired, GQ, Vanity Fair, Glamour, and The New Yorker. [via Mac Rumors]
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