Cook: Apple Watch ‘designed to be able to replace car keys’

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In a stop in London during his European tour, Apple CEO Tim Cook made some more interesting comments on the Apple Watch, The Telegraph reports. Touting the revolutionary features of Apple’s upcoming wearable device, Cook highlighted Apple Pay and the fitness aspects, but also described other “potentially revolutionary uses,” notably saying that the Apple Watch “is designed to be able to replace car keys and the clumsy, large fobs that are now used by many vehicles.” While it’s unclear whether Cook was referring to this as a long-term application or a feature for the device’s initial launch, Apple has already demonstrated apps from companies such as Starwood Hotels that could employ the Apple Watch to replace traditional room keycards, and a BMW iDrive app was also visible in the initial demonstrations of the Apple Watch last fall. Of course, Apple’s alleged plans to develop its own electric car will likely integrate the Apple Watch in some way, but with a vehicle not expected to arrive until 2020, it’s a safe assumption that the company’s ambitions for the Apple Watch are somewhat nearer term.

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Jesse Hollington

Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.