Cook: Apple won’t make ‘converged’ Mac and iPad

Cook: Apple won’t make ‘converged’ Mac and iPad

While Apple CEO Tim Cook has touted the iPad Pro’s ability to replace a traditional laptop or PC in recent interviews, he told The Independent that Apple sees plenty of life left in its Mac line and has no plans to build a MacBook and iPad hybrid. “We feel strongly that customers are not really looking for a converged Mac and iPad,” said Cook. “Because what that would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You’d begin to compromise in different ways.”
While Cook has questioned the practicality of a customer ever buying a PC again, he made it clear that he doesn’t consider the Mac to be in the same category. Despite the closing gap between what Apple’s computer processors and tablet processors are capable of achieving, Cook is convinced that users still want both iOS and Mac devices, leading the company to work more toward streamlining the user experience across devices than toward creating one single device that tries to be everything to everyone. “So with things like Handoff we just made it really simple to work on one of our products and pick it up and work on the next product,” Cook said.

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