Apple CEO Tim Cook has issued a memo to the company’s employees regarding the just announced acquisition of Beats Music and Beats Electronics, 9to5Mac reports. In the memo, he speaks to the importance of music in Apple’s history, and reiterates that Beats’ Jimmy Iovine and Dr. Dre will be joining Apple. In addition to speaking to the music streaming service, Cook mentions the audio hardware component of the purchase.
“Beats Electronics has become the brand of choice for headphones and speakers in both the music and sports world, just five years after its launch. They are among the most popular and highest-rated third-party products sold today in Apple’s retail and online stores. We see an incredible opportunity to bring Apple’s legendary design and engineering capabilities to these popular products under Phil’s leadership,” referring to Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing.
Additionally, the CEO has granted interviews to several publications, including The Financial Times, New York Times, and Re/code, where he reiterates these points.
“Could Eddy’s team have built a subscription service? Of course,” he told the New York Times. “We could’ve built those 27 other things ourselves, too. You don’t build everything yourself. It’s not one thing that excites us here.
