Cook makes apology, warranty changes for Chinese customers

Apple CEO Tim Cook published a new letter (translated link) on Apple’s Chinese website announcing changes to the company’s warranty policies, as well as apologies for misunderstandings or concerns. The letter follows high-profile criticisms of Apple by Chinese media and various Chinese citizens, which were suspected to have been coordinated by the Chinese government. Cook announced changes to the parts used in iPhone 4 and 4S repairs, clarifications of the company’s warranty policy, improved training of Apple service providers, and a convenient way to provide feedback to Apple. Under the policies, Chinese consumers will receive not only one-year warranty coverage for their Apple devices, but in many cases two-year coverage for major computer components such as motherboards and displays, without the need for AppleCare. [via 9to5Mac]