Cook rails against ending ‘green’ projects; profiled in book

Apple CEO Tim Cook was “visibly angry” during Friday’s shareholder meeting after a group asked Apple to stop using money on green energy projects that weren’t profitable. The National Center for Public Policy Research, a conservative think tank and Apple investor, was rebuked by Cook, who said Apple did “a lot of things for reasons besides profit motive.” Addressing the NCPPR representative, Cook said, “If you want me to do things only for ROI (return on investment) reasons, you should get out of this stock.” The Apple CEO also said, “When we work on making our devices accessible to the blind, I don’t consider bloody ROI.”

A recent excerpt from the upcoming book “Haunted Empire: Apple After Steve Jobs,” provides some insight into Cook’s hidden intensity. Though Cook is described as Jobs’ “polar opposite,” author Yukari Iwatani Kane writes, “To some, Cook was a machine; to others, he was riveting. He could strike terror in the hearts of his subordinates, but he could also motivate them to toil from dawn to midnight for just a word of praise.” Another paragraph notes that, “Meetings with Cook could be terrifying. He exuded a Zenlike calm and didn’t waste words.” Cook is also described as being “relentlessly frugal” and as having “inhuman” stamina, but also generous and charitable. [via The Independent, Wall Street Journal]

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