With Apple’s ARKit opening up new horizons for developers, speculation continues around Apple’s rumored project aimed at creating AR glasses, but CEO Tim Cook threw cold water on the idea that the company will be releasing such a product soon in an interview with The Independent. While he refused to comment specifically on what the company has in the works, Cook said, “Today I can tell you the technology itself doesn’t exist to do that in a quality way.
The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that. The field of view, the quality of the display itself, it’s not there yet.”
While Apple is way ahead of its competitors in the AR race, Cook said the company doesn’t care about being first if it can’t deliver a quality product.
He said any technology problem can be solved with the proper amount of time and investment, but he said Apple is only interested in releasing a product if it will be “the best, and give people a great experience. But now anything you would see on the market any time soon would not be something any of us would be satisfied with.
