Crackle has released an iOS application allowing users to stream movies and TV shows from its online service to an iOS device. A division of Sony Picture Entertainment, the Crackle service was started back in 2007 to allow users to watch popular full-length movies and TV shows online, beginning with a web-based streaming player and later expanding to a wide variety of third-party hardware and mobile platforms. The release of the universal Crackle app for iOS devices now provides iPhone, iPod touch and iPad users with the ability to stream Hollywood movies and mainstream TV series directly to their device. The app provides unlimited, on-demand viewing of video content streamed over either a Wi-Fi or 3G connection, optimized for both the iPhone/iPod touch or iPad. Users can browse through movies, TV shows by genre or search by keyword and build a viewing queue for use within the app of online at Crackle.com. The library includes movies and TV series from Columbia Pictures, Tri-Star, Screen Gems, Sony Pictures Classics and more; users can view a list of available content at the web site or directly within the app. Crackle requires iOS 4.0 or later and is available from the App Store as a free download. Crackle is available in the U.S., Canada, the U.K. and Australia; not all content is available outside of the U.S.