Creative debuts iPod lookalike; Will ‘aggressively pursue’ patent

Updated

Creative Technology today introduced a 30GB digital media device that bears a striking resemblance to Apple’s new video iPod. The Zen Vision:M, which features a 2.5-inch color screen and video playback support, appears to lift several styling and interface details from the new video iPod. The $330 device also features support for music subscription services, an FM radio and a built-in mic for recording. The Zen Vision:M will be available in black, white, blue, green or pink this month.

Creative debuts iPod lookalike; Will ‘aggressively pursue’ patent

Sim Wong Hoo, the outspoken CEO of Creative, took a swipe at the iPod in the company’s press release for the device. “When people see the Zen Vision:M, they tell us it’s incredibly cool,” he said. “We designed the Zen Vision:M with its mesmerizing 262,144 color screen to display four times the color of the 30GB iPod that plays video, and to provide twice the battery life for video playback. Plus, we offer people the freedom to choose their video in a variety of different formats, and to get subscription music or download tracks from a number of different sites to their player.”

While Creative appears to be taking cues from the iPod design, it seems Apple will be the one soon facing a legal threat. At the launch of the new device, the Creative CEO told the BBC that he plans to “pursue aggressively” a US patent it owns relating to music navigation on digital players. “We will pursue all manufacturers that use the same navigation system,” he said. “This is something we will pursue aggressively. Hopefully this will be friendly, but people have to respect intellectual property.”

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LC Angell

LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.