Creative Technology today reported that it sold two million digital music players in its second quarter of fiscal year 2005, ended December 31, 2004. The company said sales were up 50 percent to $375.1 million, and that it has sold over five million players to date. In comparison, Apple sold over 4.5 million iPods during the same holiday quarter, and has sold more than 10 million to date.
Following recent criticism of Apple’s iPod shuffle, Creative CEO Sim Wong Hoo said in a financial statement that his company will benefit from the new low-cost Apple player. “I believe we are extremely well positioned against the flash products and pricing that were recently announced by Apple, as we have superior features and broad product lines that span the entire category,” Wong Hoo said. “I also believe that Apple’s entry into the flash market will create more awareness in the flash market segment, and we are well positioned to become a big beneficiary of this expanding market.”