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    Creative to continue selling Zen players; iPod gear will not be iPod-only

    By LC AngellMay 14, 2021 3:34 pm UTC

    Creative Technology has confirmed to iLounge that it has no plans to stop selling its line of Zen media players, despite this week’s news that the company has joined the “Made for iPod” program as part of a settlement with Apple. A Creative spokesperson also said the iPod accessories that the company will soon develop will not be iPod-only and will work with its Zen devices as well as other brands of digital music players. While no specifics were given, it can be assumed that the iPod add-ons will use auxiliary inputs for universal compatibility instead of, or in addition to, an iPod Dock Connector. Creative currently sells a wide range of Zen players alongside its cheaper MuVo line and a number of accessories—from speaker systems to silicone cases. According to the latest numbers from the NPD Group, Creative holds 4.3% of the U.S. digital music player market, behind Apple with 75.6% and SanDisk with 9.7%.

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    LC Angell
    LC Angell
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    LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.

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