Cringely on new iPod division

In his latest column for PBS, Robert Cringely has written an editorial on why Apple recently created a separate division for the iPod. “Apple is essentially getting out of the business of making its own products… Why would they take someone used to producing products like the G5 workstation and turn his attention to little music players? It’s hardly a comparable challenge… I think it comes down to a combination of structural changes in the industry and Apple trying harder to cut costs, which really means raising profit margins.”