Cringely on new iPod division

Updated

In his latest column for PBS, Robert Cringely has written an editorial on why Apple recently created a separate division for the iPod. “Apple is essentially getting out of the business of making its own products… Why would they take someone used to producing products like the G5 workstation and turn his attention to little music players? It’s hardly a comparable challenge… I think it comes down to a combination of structural changes in the industry and Apple trying harder to cut costs, which really means raising profit margins.”

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.