Daimler CEO open to future Apple partnership

The CEO of Daimler — the automotive company best known for its Mercedes-Benz brand — has indicated that he’s open to “different types” of cooperation with Apple, Reuters reports. Although Damiler Chief Executive Dieter Zetsche’s comments remained generally noncommittal, in an interview with Deutsche Unternehmerboerse, Zetsche simply said that “many things are conceivable,” with companies such as Apple and Google taking on a more active role in developing key software components for vehicles, and that such solutions can be “interesting for both sides.” Similar comments have been made by Volkswagen’s CEO Martin Winterkorn, suggesting it’s necessary for traditional car makers to work with technology firms to “make future cars safer and more intelligent.” While it’s unclear what role Daimler would want to take in such a partnership, Zetsche did indicate that the company would not “allow itself to be demoted to the role of dumb supplier” that merely provides hardware to third parties and loses the relationship with customers.

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