‘Days of Our Lives’ heading to iTunes

Long-running daytime soap opera “Days of Our Lives” will appear on the iTunes Store Tuesday morning, according to a Variety report. The soap will see standard pricing ($1.99) for individual episodes, but customers will be able to purchase a 20-episode pass for $9.99, bringing the average cost per episode down to $.50. Sony Pictures hopes that the move will not only provide revenue from sales of the show, but that placement on the service might also help boost sagging ratings by exposing new, younger viewers to the soap. The possibility of bonus scenes being included in the iTunes version of the show has been discussed, but no decision has been reached. The move will make ‘Days’ the most widely distributed daytime soap in the U.S., with episodes on broadcast, cable, and online.

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