Deutsche Bank: Apple TV will affect DVD market

Deutsche Bank has said it believes the Apple TV will take a chunk out of the $26 billlion DVD player market in the next few years. In a note to clients, the film claimed Apple is “positioned to introduce a compelling integrated home media infrastructure solution,” with YouTube content serving as a catalyst for further sales and market expansion. “We expect Apple to continue adding video content (TV, movies, etc) to iTunes/Apple TV further increasing its appeal,” the firm added. Deutsche Bank rates the company’s stock a “buy,” with a target price of $140.

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