Digital album packaging is set to improve in 2008, adding extras such as more interactive album art, lyrics, liner notes, and more, according to a Reuters report. CD sales continue to outpace those of digital albums, the report claims, in part because the digital versions lack the extras one receives with a physical album purchase.
Of those in a position to offer enhanced digital album sales in ‘08, iTunes is the “most likely candidate,” due to its ability to roll out new features simultaneously across both iTunes and iPods. The article also mentions Microsoft’s Zune as another candidate, while stating that Apple may use the enhanced offerings as a way to “make nice” with its label partners.
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