TechCrunch reports that PopCap Games, makers of hit iOS titles such as Peggle and Plants vs Zombies is currently in talks to be acquired for a price of over $1 billion. Initial reports speculated on Zynga, Electronic Arts or an Asian company being possible buyers, however TechCrunch has now received information from two sources that the buyer is Electronic Arts.
If accurate, the $1 billion price of the deal would make this one of EA’s largest acquisitions to date, although the report suggests that this may be an effort by EA to depart from its more hardcore games and solidify its position as a casual gaming powerhouse. EA has been making major acquisitions in the iOS and general mobile gaming space over the past year buying publisher Chillingo last fall and most recently acquiring FireMint just last month.
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