Elgato, makers of the EyeTV tuner hardware and software for the Mac, have no plans to change its products’ names despite the possibility of Apple changing the Apple TV’s name to the phonetically identical “iTV.” Engadget has reported that the next-generation Apple TV will see its named changed to “iTV” while undergoing some hardware and software changes. “They don’t see themselves changing the name of the product line,” said a spokesman for Elgato Systems, noting that there are also i.TV applications and the ITV British television network for Apple to be concerned about. “iTV was going to be the original name for the Apple TV,” another Elgato spokesman noted, “I don’t think Elgato said anything about changing the name then… But who knows what Apple have in mind.”
Charles Starrett
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.