Elgato: EyeTV name stays if Apple TV becomes iTV

Elgato, makers of the EyeTV tuner hardware and software for the Mac, have no plans to change its products’ names despite the possibility of Apple changing the Apple TV’s name to the phonetically identical “iTV.” Engadget has reported that the next-generation Apple TV will see its named changed to “iTV” while undergoing some hardware and software changes. “They don’t see themselves changing the name of the product line,” said a spokesman for Elgato Systems, noting that there are also i.TV applications and the ITV British television network for Apple to be concerned about. “iTV was going to be the original name for the Apple TV,” another Elgato spokesman noted, “I don’t think Elgato said anything about changing the name then… But who knows what Apple have in mind.”