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    Eminem iPod + iTunes commercial returns

    By LC AngellMay 14, 2021 4:26 pm UTC

    After briefly appearing online last week following Apple’s special event, the new iPod + iTunes commercial featuring rap music superstar Eminem is now back on the company’s website for viewing. There have also been reader reports that the 30-second spot began airing on TV over the weekend.

    Eminem iPod + iTunes commercial returns

    The ad, which was first shown by Apple CEO Steve Jobs during the event in San Jose, is a new 3D version of Apple’s well-known silhouette ads featuring the rapper singing his hit single “Lose Yourself” along with dancers and the new fifth-generation iPod.

    The commercial came as somewhat of a surprise given the history between Apple and Eminem. The rapper’s music publisher, Eight Mile Style, filed a lawsuit against Apple in early 2004, claiming the iPod maker used “Lose Yourself” in a commercial for the iTunes Music Store without permission. The dispute was settled in May of this year, with Apple agreeing to pay Eminem and Eight Mile Style an undisclosed sum.

    The disappearance of the commercial from Apple’s website without explanation sparked a bit of controversy online. Bloggers have speculated that Apple had pulled the ad because of its similarity to a three year old Lugz shoe commercial [video, screenshot comparison]. Others assumed that the ad was pulled because of a last minute demand from Eminem’s camp. Currently, no explanation has been given.

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    LC Angell
    LC Angell
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    LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.

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