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News › iPhone

iPhone

European carriers facing losses on first-gen iPhone

Last updated: May 13, 2021 7:35 am UTC
By Charles Starrett

European iPhone carriers are facing “significant losses” on unsold first-generation iPhone stocks as they attempt to clear shelves for the arrival of the 3G model, according to The Times Online, which reports that both O2 in the UK and T-Mobile in Germany overestimated the number of iPhone units that would sell in Europe. Kathryn Huberty, an analyst with Morgan Stanley, said losses on the early model would be “significant” due to recent price cuts announced by both companies, despite the promise of monthly revenue from new iPhone customers.


The article suggests the cuts are part of a move to empty inventories ahead of the 3G iPhone launch, which expected later this year. An O2 spokeswoman, however, said the price cut was “not a reactive move but part of a well thought out strategy of maximizing the success of the iPhone in the UK.” As we reported earlier, Orange, the iPhone’s carrier in France, is said to be in talks with Apple over similar price cuts for the iPhone; neither O2 Ireland or T-Mobile Austria yet appear to be involved in the proposed cuts.

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