European iTMS get Click&Buy option, affiliate program

Apple announced today that European iTunes Music Stores now accept Firstgate’s Click&Buy as a payment option. The third-party service lets customers purchase music via debit card, direct debits, invoice or bank transfer. The Click&Buy option will be available for all European countries except Switzerland.

Apple today also launched its iTunes Affiliate Program in Europe, which lets European users earn 4% commission on sales generated by direct links to the iTunes Music Store from a Web site or email. Affiliates that sign up for the program before June 30th will be automatically entered to win an iPod.

“We think giving our iTunes customers the option to use the Click&Buy payment option is going to be a hit,” said Eddy Cue, Apple’s vice president of Applications. “And, with over 15,000 iTunes affiliates in the US, the introduction of our affiliate program to Europe will drive even more customers to the world’s best online music store, while providing affiliate Web sites a quick and easy way to generate commissions.”

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