Ex-Paramount Pictures exec berates Pepsi iTunes ad

“‘I still can’t get over the fact that these fresh faced teenagers are being attacked by companies just to preserve a business model in need of freshening up itself,” says Wattles. ‘I don’t want my kids treated that way by business and I don’t want other people’s kids treated that way.’

And on the choice of language, ‘Prosecutions are usually understood to be actions by the state to enforce criminal laws,’ he says. ‘Prosecutions aren’t generally understood to mean civil lawsuits. The word ‘sued’ would be appropriate and accurate in this context.

‘The ad falsely pumps up the music industry’s enforcement effort, and its suggestive criminalization of the kids’ behavior building up to the tag line ‘we’re still gonna download music for free off the Internet – and there’s not a thing anyone can do about it,’ reinforces the ad’s presumption that their behavior had been criminal.’”

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