Fast Company: The “Pods Unite” ad

Updated
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“Here’s an ad with oomph. A television and print campaign from Volkswagen and Apple promised an Apple iPod with every purchase of a New Beetle sedan through September 30. The ads, which debuted on July 15 with Major League Baseball’s All-Star Game, are winningly stylish. But their appeal also depends on a shrewd mutual understanding of brand and audience: They’re the right pitch to the right market.”
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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.
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