Fast Company: The “Pods Unite” ad

“Here’s an ad with oomph. A television and print campaign from Volkswagen and Apple promised an Apple iPod with every purchase of a New Beetle sedan through September 30. The ads, which debuted on July 15 with Major League Baseball’s All-Star Game, are winningly stylish. But their appeal also depends on a shrewd mutual understanding of brand and audience: They’re the right pitch to the right market.”
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