Ferrari, Apple talk in-car entertainment partnership

Ferrari is currently talking with Apple about “broadening a partnership on in-car entertainment,” Ferrari Chairman Luca Cordero Di Montezemolo said today at the Geneva Motor Show. Di Montezemolo said Ferrari will be “more precise” about its partnership with Apple in the coming months, according to a Bloomberg report; a related press release from Ferrari notes that the company’s FF model “is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via Siri voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.” Apple Senior Vice President Eddy Cue notably joined Ferrari’s board of directors last year.