Bob Kupbens, former vice president of marketing and digital commerce at Delta Air Lines, has joined Apple. According to his LinkedIn page, Kupbens’ title is VP, Apple Online Retail. Advertising Age noted the title was unconfirmed, but regardless, Kupbens looks to play a large role in Apple’s online retail efforts. The news comes during a time of change for Apple retail, as Angela Ahrendts will soon take over as the company’s new head of retail as Senior Vice President of Retail and Online Stores.
Former Delta VP joins Apple online retail
By Phil Dzikiy

Phil Dzikiy
Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.