Bruce Sewell, a former general counsel and senior vice president of Intel, will join Apple as the company’s General Counsel and senior vice president of Legal and Government Affairs, replacing Daniel Cooperman, who will be retiring at the end of September. Sewell will report directly to Apple CEO Steve Jobs, and will likely lead Apple’s legal, corporate affairs and corporate social responsibility programs, responsibilities he also held at Intel.

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“We are thrilled to have Bruce join our executive team, and wish Dan a very happy retirement,” said Steve Jobs, Apple’s CEO. “With Bruce’s extensive experience in litigation, securities and intellectual property, we expect this to be a seamless transition.”

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