Apple has updated its Pro section with a story about watchmaker, Fossil and how the in-house design team uses Apple products. In a sidebar story titled ‘iPod Does Booth Duty’, Tim Hale, Fossil’s Senior VP tells how he and his workers use iPod to play music at trade show booths and manage their to-do list.
“‘I use a 10G iPod to run the music,’ explains Hale. ‘We plug it into the house system in the booth and let it play. Because it was on iPod instead of a CD, we get eight hours of music or more. Next year, music trends will change and we can go back and recustomize it. This allows for a large amount of flexibility in an in-house environment where you want to control that experience.’”