Fox television said it is being more cautious than rival networks like NBC and ABC in making its popular TV shows available from new distribution outlets like the iTunes Music Store.
“It’s been our strategy not to try to go out first with announcements but to go out with our best strategy. We’re taking a more measured approach to what works and would not work,” Fox Entertainment President Peter Liguori said. “In terms of new technologies, it’s so early and in the nascent stages of what we can do with this. We think of this as a quintessential marathon and not a sprint… There are so many different cable outlets, a really fertile Internet, the ability to get information on wireless,” Liguori said. “‘24’ is a great show for all those various options, but again, my job is to protect ‘24,’ not to worry about what at this point is really a pretty meager audience” for video on demand or video iPods.