FreshDirect app lets NYC users order groceries from their iPhone

FreshDirect, a leading online grocer in New York City, has released a new application to allow FreshDirect users to place grocery orders directly from their iPhone or iPod touch. Developed by digital firm Schematic, the application is designed to deliver the same functionality as the FreshDirect web site, allowing users to create, submit, and update orders and schedule and update delivery times right from their device. Users can search the FreshDirect store for items, shop from their previous orders or favorites and see product recommendations based on past orders. In-progress orders can be saved and resumed allowing users to build their grocery lists on the go and place them later. The application is also integrated with the FreshDirect web service so orders started on the iPhone can be completed on the web site or vice-versa. The FreshDirect application is available on the U.S. App Store as a free download.

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