Future Apple products to capitalize on iPod’s success

In a seven-page Business 2.0 article [paid sub. required] on Apple’s possible plans for the future, Paul Sloan speculates that the company will continue its dominance in the digital media and consumer electronics businesses with a lineup of iPod-based products. The magazine has also posted renderings of these possible products, which include “PodWatch,” “iPod Wireless,” “vPod,” “iHome” and “iPhone.” The mock-ups were created by Robert Brunner, Apple’s chief designer from 1989 to 1996.

“Discussions with past and present company officials, Apple partners, and longtime acquaintances of Jobs, as well as clues in patent applications and other evidence, point to a gargantuan effort to leverage the iPod’s success by creating an entire line of breakout consumer electronics devices,” Sloan writes. “Dozens of gadgets — from an iPod phone to wireless iPods that talk to one another to the ultimate all-in-one home-cum-car media hub — appear to be on the drawing board or, in some cases, already in prototype.”

Sloan says a wireless iPod could use Bluetooth to sync with your computer, or use Wi-Fi to connect to the iTunes Music Store from a public network. He also mentions that the device could morph into a “super iPod” that would “wirelessly communicate with a car, providing an iPod-like interface on the dashboard that handles not only music but also addresses, calendar information, and even a navigational system.” An iPod/mobile phone combination device could be controlled “with the iPod’s scroll wheel, and the numbers could work with a slide-out keyboard or a simple touchpad system on the screen,” Sloan says.

“For the first time in more than a decade, Apple has a chance to become a commercially powerful company — not just a very cool place with a superstar CEO and brilliant designers, but a leader in new markets that are exponentially bigger than the very computer industry it pioneered,” he says. “The sizzle is in what Apple comes up with to turbocharge the iPod — or to create entirely new devices so irresistible that, iPod-like, they’ll blast open vast new markets.”

Other interesting details in the article were the fact that the iPod is selling at a rate of about 40 per minute, and that Microsoft recently hired a former Apple design executive to help the software giant be more like Apple.

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