Following the successful launch of an iPhone-based version of the company’s hit “Bejeweled,” game developer PopCap is admittedly interested in the iPhone as a gaming device. Up to 100,000 people have played the iPhone-based version of “Bejeweled,” which was launched on July 30 as a “proof-of-concept” and can be played for free by visiting the company’s website from the iPhone. “We don’t typically make announcements about what’s in the pipeline, but based on the success of ‘Bejeweled’, we’re looking pretty closely at the iPhone,” said Andrew Stein, director of Mobile Platforms for PopCap. Electronic Arts is also interested in the device, according to company executive Travis Boatman. “We’re huge believers in the iPhone and believe that’s going to be a viable market going forward,” Boatman said. “It has an amazing interface for games and there are lots of beautiful things you can do with that touch interface.” Apple has yet to announce any plans concerning gaming on the iPhone.