Gap has teamed up with Apple to offer free song downloads to those who try on the clothing retailer’s new blue jeans. As part of a promotion for new denim fits for men and women, Gap stores next month will host “Find Your Favorite Fit” events, in which people who try on a pair of Gap jeans will be given a code for one free download from the iTunes Music Store.
Print ads and TV spots for the new jeans, the iTunes promo and the “Find Your Favorite” events will begin early next month. “Alanis Morissette and a cast of musicians including Joss Stone, John Legend, Jason Mraz and others appear in Gap’s newest campaign,” reports BrandWeek. “The campaign reprises an ongoing Gap theme, the relationship between jeans and music. For fall, the focus will be on ‘favorites,’ how your favorite jeans and favorite songs make the perfect fit.” [via TUAW]
